To see a black rhino in the wild is an enormous privilege. Critically endangered, they have sadly become a symbol of the perilous state of biodiversity on our planet.
To mark Black Friday, the Steppes Travel office was closed, to give our team the time they needed to run 27 miles (a mile for every 1,000 rhinos left alive in the world today) around our hometown of Cirencester, wearing a giant Save the Rhino rhino suit. In doing so, we hoped to raise funds towards rhino conservation and send a message that conserving what matters is better than consuming more of what we don’t need.
So, what is the link between Black Friday and the threat faced by black rhinos?
Excessive consumption is having an egregious effect on biodiversity across the planet. As major industries attempt to keep up with unsustainable demand, greenhouse gases build in the atmosphere, leading to climate change and degradation of wild habitats.
We all deserve nice things in life, but a moment’s reflection this Black Friday, on the provenance of what we are buying could go a long way to making a positive change.
At Steppes Travel, we are advocates of travelling less but travelling better. This way, everyone can continue to see black rhinos in the wild, and in doing so help to support their continued survival.