Otavalo and the surrounding villages are famous for their dazzling textiles and intricate handicrafts, which are on proud display at the famous indigenous market held on an enormous scale each Saturday in the central 'Poncho Plaza'.
Observe proud Otavalenos dressed in traditional attire bartering with tourists over stalls piled high with a vast array of goods, while children play happily at their feet and artisans exchange their earnings for food staples and livestock. It is a sight to behold and a photographer’s delight. Irresistible souvenirs include quality woollen blankets, scarves, sweaters, tapestries, ponchos, jewellery and embroidered clothing. Leatherwork comes from the nearby village of Cotacachi and beautiful woodcarvings from San Antonio de Ibarra.
The Imbabura province offers a host of scenic trekking or horse riding possibilities from the majestic torrents of Peguche Waterfall to the picturesque crater lake of Cuicocha, and the excellent bird watching opportunities at Mojanda Lakes. Make your Ecuador tour more memorable by staying in a local hacienda, a colonial farming estate turned into a beautiful, secluded hotel with period decor and local home grown produce.