José Ignacio located on the Atlantic Coast of Uruguay is a small fishing village which has shot to fame and celebrity status in recent years. Its golden beaches have long since been popular with well-heeled South Americans. However the rest of the world is catching on and the rich and famous from across Europe and the United States of America have made José Ignacio, the beach resort of choice in Latin America.
During the summer months José Ignacio comes alive with rock stars, perfect bikini-clad models and global millionaires strolling the beaches by day and partying the nights away. Beach chic is the dress code. Old school is the theme. Rustic restaurants serve delectable refreshments and dining amidst the sand dunes at Parador La Huella usually means a leisurely lunch merges with sunset drinks.