Job Vacancies

The Objectives of the Role

• To develop competitive and sustainable marketing and brand strategies that will deliver our short/medium term growth targets and provide a solid platform for the future. This will involve both maximising sales from our existing client database, and identifying profitable customer acquisition and new business opportunities.
• To lead the marketing team in delivering the marketing strategy, in particular making CRM an integral part of our overall marketing approach.
• To develop a strategy to attract and retain the best talent in the marketing industry, and have the right skills to deliver our strategy.
• To work with the board and liaise between teams, to make best use of their expertise and to ensure the business is enthusiastically aligned with the marketing strategy.

Responsibilities

• Developing the 5-year marketing strategy that will deliver the company’s financial targets in conjunction with the Finance Director. Identifying and prioritising the customer and product segments we can grow profitably in.
• Refining our brand positioning and communication strategy so we can access the opportunities for growth identified in the marketing strategy.
• Developing the annual activity plans and budgets, ensuring strong market/competitor understanding, use of our data and customer insights underpin all activities.
• Embedding CRM as an integral part of our marketing approach. Using data to create customer segmentation, bespoke propositions etc.
• Developing the appropriate skills within the marketing team to deliver the plans.
• Maximising the effectiveness and return on investment from all marketing activities: website, emails, media/influencers, social etc.
• Setting high creative standards so all communication is on brand and inspires action
• Financial, KPI and ROI tracking. Acting on learnings.
• Negotiating with and managing communication agencies.
• Being an inspiring Steppes advocate with clients, at conferences/trade shows and within the industry

Experience and skills

• Track record of implementing marketing strategy at board level
• Track record of delivering significant growth in senior marketing roles, by creating winning strategies and effective marketing campaigns.
• Excellent leadership, communication and decision-making skills.
• Strong project management and people management skills.
• Broad experience across the marketing mix. Strong digital marketing experience – website UX, SEO, content marketing, email, social media marketing etc – with particular expertise in CRM and use of data.
• Experience of marketing high-value, highly considered consumer goods/services would be useful.
• Professional chartered marketer (CIM) is a plus

Benefits

• Attractive remuneration package with bonus scheme, pension and private healthcare
• Flexible working to help you achieve a work/life balance while meeting the demands of the role. This may include remote working such as working from home or from alternate locations. Can also be part-time.