Julian is a conservationist, rewilder and eco-entrepreneur with deep expertise in tigers and a passion for wild places. In the early 1990s, he founded Discovery Initiatives – now part of Steppes Travel – a pioneering conservation travel company that raised significant funds for global wildlife efforts. In 2004, he launched TOFTigers to support tiger conservation through nature tourism, championing what he calls ‘Tigernomics’: the economics of saving tigers. Julian knows the people on the ground who can bring to life the extraordinary turnaround story of the tiger.